In the Nigerian Music Industry, there are kings and there are kingmakers. One identify that we will all agree can confidently assume each roles is YBNL boss, Olamide.
Coming from an artist who gave us a number of hit songs with unimaginable albums in his identify, Olamide has by some means transitioned from being simply an artist to a label boss who pushes these signed below him to stardom.
At any time when a dialog like this comes up, the primary and most necessary query folks ask is “how simple is it to construct your individual musical profession and construct others too?”
Until the 33-year-old rap icon needs to elucidate how he has been doing it through the years to us, we’d by no means have the ability to determine it out. However to a few of us, this ability and foresight is one thing worthy of examine.
In this text, we are going to have a look at the artists that Olamide was capable of push from the ‘upcoming’ standing into the highlight in addition to these whom the ability of his characteristic helped enhance their musical profession.
In 2014, Keshinro Ololade, popularly often called Lil Kesh turned a celebrity. Previous to this, he had success on his single titled ‘Lyrically’ which made waves in Nigerian universities however his affiliation to YBNL instantly modified the trajectory he was heading.
After signing with YBNL, Lil Kesh dropped a collection of hit songs together with Shoki – which Olamide himself featured on the remix, profitable Lil Kesh two awards in addition to topping charts – Efejoku, Gbese, and his debut studio album titled ‘Yagi.’
Speaking throughout an interview, Lil Kesh revealed how Olamide discovered him and the way the music ‘Lyrically’ was made.
“Baddo discovering me was pure grace. I used to be by no means within the business, attending exhibits and hoping to fulfill artists. Fam, I used to be in Bariga once I received the decision from Baddo and all of it got here from ‘Lyrically.’ I downloaded the beat on-line as a result of I had no cash and recorded on it.”
Thus far, it’s secure to say the most effective years in Lil Leah’s musical profession had been between 2014 to 2016.
For somebody who loves every little thing inventive, Adekunle Gold may be mentioned to have paid his dues. His rise to stardom in 2015 was not a mistake. He labored his means by way of it, first along with his cowl of One Path’s ‘Story of my Life’ which he titled ‘Sade’, after which his first official single by way of YBNL titled ‘Orente.’
Making a path for fulfillment along with his earlier songs, Adekunle Gold launched his first studio album in 2016 which had sixteen songs and massive manufacturing names equivalent to Masterkraft, B Banks, and Pheelz on it.
Additionally, the album peaked at #7 on the Billboard World Album Chart for the week of 13 August 2016.
In an interview, whereas selling his album shortly after leaving YBNL, Adekunle Gold spoke very extremely of Olamide in addition to YBNL and the affect the 2 had on his musical profession.
“YBNL moved me. I had Sade earlier than YBNL and it was already getting well-liked. After I received signed to the label, we shot the video and it turned a sensation in all places. Getting signed to YBNL took me to London for the primary time. That was in 2015. So, YBNL modified every little thing for me. I’m grateful to Olamide for all of the help and inspiration.”
All that was wanted to indicate Fireboy DML’s expertise to the world was an look on YBNL Nation’s collaborative album in 2018 titled ‘Mafia Household.’ The music titled ‘Jealous’ was then re-released in 2019 to an already buzzing fan base Fireboy DML has constructed resulting from his brilliance on the music and affiliation to YBNL. Since then, his story has not remained the identical.
He launched ‘What If I Say’ with the video directed by TG Omori after which his debut studio album titled ‘Laughter, Tears and Goosebumps’ with no visitor characteristic however managed to get 6 million streams on Spotify three days after its launch.
From the artist who sang ‘Jealous’ in 2018 to his greatest hit observe to this point titled ‘Peru,’ Fireboy DML has loved stardom.
In a Twitter put up made by Fireboy DML in 2021, the singer praised Olamide whereas additionally calling him the ‘Biggest of all Time.’
“Eternally grateful to Baddo for being such a great human being. da Goat 4L.”
For those who stay below the rock, you’d have heard about an artist referred to as ‘Ololade mi Asake.’ He is without doubt one of the sizzling sensations within the Nigerian music business proper now with a collection of hit songs like Sungba, Terminator, Omo Ope, PBUY, amongst others.
Coming from his single with Zlatan and Peruzzi in 2020, to who he’s now, there are a number of arguments concerning the affect of Olamide on his music.
Asake continues to drop music candy to the ears. His first EP, ‘Ololade Asake’ had 4 songs on it they usually had been all nice songs. He adopted it along with his first studio album, ‘Mr. Cash With The Vibe‘ which has dominated streaming platforms’ charts all around the world.
In a tweet posted on Asake’s Twitter web page, he recounts how Olamide modified his life.
“One name from Olamide and every little thing modified.”
The Power Of Olamide’s Features
Just lately, when well-liked Nigerian singer, Zlatan Ibile heaped praises on YBNL boss, Olamide, all of us may relate to it. In spite of everything, Baddo as he’s fondly referred to as didn’t simply assist artists signed to his label alone but in addition used his affect on songs with others to push them into the highlight or assist them construct a wider fan base.
A few of these artists embrace Zlatan Ibile, Phyno, Bella Shmurda, and Transportable.
Phyno – Ghost Mode
Phyno in all his proper was already doing good for himself, particularly with a characteristic of his music ‘Multiply’ with massive names like Flavour, Timaya, and M.I, however a characteristic with Olamide uncovered him to a wider fan base, particularly within the western a part of the nation the place Olamide is thought to be ‘the king of the road.’
Ghost Mode gained the Finest Collabo at that yr’s Headies Awards.
Just lately, Zlatan Ibile was seen in a viral video praising Olamide for serving to his musical profession and plenty of others with out bragging about it.
“My music, first music, he referred to as me on cellphone on Instagram, took me to a different state. Until I used to be recording I didn’t consider I used to be going to file that music. He modified my life, he modified my profession until right this moment.”
Though Zlatan Ibile has been singing earlier than his encounter with Olamide, his breakthrough was when Olamide featured on ‘My Physique.’ This music was so massive and one would have thought it gave the singer the inspiration to maintain going stronger.
He has launched extra hits songs since then.
You won’t know the identify ‘Transportable’ however there is no such thing as a means you might be present with information within the Nigerian Music Industry and also you don’t know ‘ZaZoo Zehh.’
Transportable is a kind of avenue singers that has been doing his personal factor for fairly some time however with a small fanbase on his social media platform. It took solely a verse from Olamide on a remix of the music for Transportable to develop into a nationwide sensation.
Ordinarily, his affiliation with the YBNL boss alone has opened a lot of doorways for him with massive artists within the business in addition to music promoters.
In the Nigerian Music Industry of right this moment, there is no such thing as a means you speak concerning the residing legends and never point out the identify of Olamide, primarily due to his expertise as a musician and likewise due to his means to identify expertise and nurture it until it grows.
From being referred to as ‘the king of the road’ to creating kings on the road, Olamide is a power within the business.